This is getting spooky. I went to Costco a couple days ago. I got home and got a message from Google telling me to "rate my visit to Costco". It knew my phone had been there.
Yesterday I bought a garbage disposal from Home Depot. I looked at Facebook last night and, gee, whadda ya know, I got an in-feed Home Depot ad for the exact garbage disposal I'd bought. I'm not very likely to buy a second garbage disposal, so it was misguided, but still. Facebook's targeting had said "Hey, we have an ad spot for John Q. Public at 1234 Elm St. Who wants it?" and HD won the bid. Facebook said it was me, HD said "I bet he wants another garbage disposal for the bathroom."
I'm not a real paranoid individual and this is the future we were sort of looking forward to where we would get advertising for businesses we're actually likely to buy from but it's a little disconcerting now that it's here. That "Date Muslim women" site isn't putting up the money to target their ads, but some are and boy, they're pretty accurate.
But the good news on that, as someone who's especially concerned about the demise of newspapers, is that ads like that probably pay well. Maybe more if I'd clicked it. Maybe it's a sign that digital ads might finally start paying rates that are comparable with print.
Yes, I'm very concerned about where my data can go and I'm concerned that Facebook got so fast and loose with it and that so many of us have been fooled into giving up personal information to people hiding behind innocuous clickbait sites, but in other ways I don't really mind it. But I'm just an ordinary guy with no secret life and I don't think I have that much for the Deep State to be especially interested in. Your results may vary. Getting a message from Google asking me to rate my visit to a strip joint might cause some concern, though.
Don't look at me, I just work here.