Trump used this word in the debate and many saw it as derogatory term for his "beloved" Mexicans.
So I remember on the series "Friends" when "Joey" got a job spritzing cologne on customers in a department store. Or, at least, offering to spritz. And then he got in a fight with another spritzer.
The name of that cologne: Hombre.
I've heard Joey as Hombre is already making the twitter rounds.